Agatha Christie:

"The are only two things that ever stir people politically. One is to put something in their pockets. The other is the the sort of idea that sounds as though it would make everything come right and which is extremely easy to grasp, noble but woolly--and which gives you a nice inner glow. Man likes to feel a noble animal as well as being a well paid one. You don't want too practical an idea, you know--just something humane and that isn't directed toward anyone you'll have to meet personally."